How HEOR Shapes Market Access Strategy

Health Economics and Outcomes Research (HEOR) is the backbone of modern market access. It connects clinical evidence, economic value, and real‑world impact to support reimbursement and adoption.

Core Contributions of HEOR

• Value Story Development: HEOR defines the narrative that explains why a therapy matters and to whom

• Economic Modeling: Cost‑effectiveness, budget impact, and scenario analyses help payers understand financial implications

• Evidence Generation: RWE, PROs, burden‑of‑illness studies, and comparative effectiveness research strengthen the evidence package

• Payer Engagement: HEOR insights inform negotiation strategies, formulary discussions, and coverage decisions

• Differentiation: HEOR highlights unique value drivers that distinguish a therapy in crowded markets

Strategic Impact

A strong HEOR strategy ensures that clinical innovation translates into real‑world access. Without it, even breakthrough therapies struggle to reach the patients who need them.

STEMfluence Perspective: HEOR is a strategic force that shapes how innovation becomes accessible.

To Spark Engagement

• Choose a recently launched therapy and outline what you believe its core value story is

• Then list two pieces of evidence (clinical, economic, or humanistic) that strengthen that story and one area where additional HEOR research could improve market access